Applying the A.I.D.A. rule on line By William Dupree Attention, interest, desire, and action (A.I.D.A.) is a very powerful 4-step formula that can be applied to developing your web site. By getting attention, creating interest, obtaining desire, and getting a call to action, you can create a successful web site. Attention: In order to catch prospects attention you must first get them to visit your...

To some people, selling just comes easily; it happens naturally. They get out there and within a few hours they have a full order book. How do they do it? The key to successful selling is finding a formula or framework that works, practicing it and sticking with it. One such framework that has been around for many years and proven to work is A.I.D.A. It's a great 4 step way to boost your sales an...

Search engines increasingly charge for inclusion, and press release distribution networks charge hundreds of dollars to distribute your news. But I've come up with a way to legitimately let other people shoulder the time or effort for your news to show up in search engines. The lightbulb went off for me when I was searching for very specialized software and came upon a press release for such a pro...

The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages to see if they can really deliver a return on your investment. Here are five important questions to ask ...

Most of the rules about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market.1. Write with the reader in mind. Remember WIIFM? It's marketing jargon for What's In It For Me? That's what you should be keeping in...

“The 9 WORST Internet Marketing MistakesAnd How to Avoid Them Like the Plague!”© Copyright 2003 by Talbert Williams – www.leadsandtraffic.com Have you ever wondered how can you possibly figure out how to market your Internet business when you're bombarded with so much conflicting information? Lots of “how to” advice applies to many online businesses.But avoiding common marketing mistakes will work...

Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy.To make the copy in your marketing materials pull its weight…and then some, take this simple test: pretend you're a potential buyer who knows nothing about your product or service, then...

Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Judy@BookCoaching.com.Title: Power Headlines for Promotion SuccessAuthor: Judy CullinsCopyright 2004. All...

Before I reveal it, a few observations.Like anything else in life, web site success demands strong goal orientation. Common sense right, but how often do we see web sites that scream, “We know you're expecting a web site, so here it is, do what you want with it”?You should already know that there are two main goals for a having web site, and they are making sales, & generating leads.But how do you...

If you do any kind of direct mail, sooner or later you'regoing to have to write a sales letter. The point of asales letter is to get people to read it and not tossit in the trash. You need to get their attention fastand get them to act. Your product has to sound appealingand your copy needs to be written to sell.Your sales letter needs to stress the benefits of yourproduct. If you don't know what ...

Copyright 2006 Peter Tarrida del Marmol When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance. Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to crea...

Copyright 2006 Joseph Farinaccio The following information represents what you might call a “real life copywriting course for non-writers.” If you're not someone who loves to write, it's a good way to create effective sales copy. Before starting though, you must know: A) Copywriting is nothing more (or less) than salesmanship in print. It's about selling, not being fancy or creative. B) If you ...

This article will show you 10 easy ways to increase your sales.Try some of these techniques and watch your sales soar. You'll want to test everything you do to find out what works the best for your products. So let's get started. 1) 'Great Headline' - Increase sales up to (1700%). You must have an attention grabbing headline or your prospects will move on to a different website in a matter of seco...

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