"Magnify Your Sales Letter's Potential By 50% Or More With A Technique That 95% Of Website Sales Letter's Aren't Using!"
Mike Jezek

You don't want your competitors to read this!
Friend, in the next few moments, I'm going to go ahead
and reveal to you a simple and yet, little known technique
that's being neglected by 95% of the website sales letters out there.
This technique when applied to your website's sales presentation
can increase response. What am I talking about?
I'm talking about the Lift Letter.

Having a lift letter integrated with your website's main sales letter
may just be the shock force that sends a surge of more sales rolling
in. Ok, you may be asking, What is a lift letter?
A lift letter is nothing more than another one or two page sales letter
in addition to your main sales letter. Question.
Have you ever gotten a direct mail package containing
a little folded note urging you to buy, which was usually
a canary yellow or light blue color? That's a lift letter.
Many direct mail packages use them. However, there has been debate
as whether they are worth the cost. Why? As you know,
conducting a direct mail campaign can be expensive!
And most savvy companies, once they have a successful
direct mail package, try to streamline it to make it more
cost-effective without suppressing response. And sometimes
that lift letter is scrapped. But how does this apply to you?

You have a website business. And chances are, you have a 6-14 page
website sales letter. To add a link on your website to a web page
with a lift letter on it won't cost you a cent! How do you set up
a lift letter?

At the remaining last 2-3 closing paragraphs of your website's
sales letter, simply add a link saying something like this:
Still unsure? Click here. /Want more proof?
Click Here. /Need another opinion? Click Here.

These links simply lead to a web page with a 1-2 page lift letter.
You could even have a lift letter of 5 pages, as there are no
set rules here. You can also place one of these links in a P.S.
as well. Or even on an order page.

Tips for creating a compelling lift letter:
It can simply be a long testimonial or endorsement.
It can be in a memo format. It can be in a news release format.
It can simply be a sales letter with someone else's signature
at the end. The main point to remember here is that your lift letter
needs to be signed by someone else other than you or your company
to make your sales presentation more believable and persuasive.
Go ahead and start testing a lift letter to see if it pulls in
more sales for you. And tell me about your success.

About the Author

Yours FREE! Free 10-minute Sales Letter Critique!
I'll reveal the weak spots of your sales letter and show you
how to boost your response. Just email me the link to your
sales letter. Hurry, available for only the first 25 who respond!
www.irresistiblecopywriting.com
Psychological Sales Letter Specialist (TM) Mike Jezek